BUSINESS MODEL INNOVATION

CLIENT:

Parkinson Canada

Context / Challenge: We see vast shifts in customer needs and attitudes. And, when it comes to not-for-profit organizations, the way we interact with the stakeholders continues to change. There is a clear need for new revenue models. The way donations/funds are generated is changing for this sector. Consumers are provided with almost limitless options when it comes to experience, sustainability, size, speed, and convenience. For Parkinson Canada, the market changes mean it will be harder to deliver existing service offerings to people living with Parkinson including sustaining their research grant work. This will no doubt create new challenges and opportunities for Parkinson Canada. 

Approach: I co-led the facilitation of a two-day workshop where we co-designed context maps, user journeys, and business model concepts. Through this processes, we identified challenges and opportunities to build new services and business models for the future. From there, we evaluated business models against key metrics and built roadmaps for further validation with customers. With the Parkinson Canada leadership team coming together, there exists a perfect opportunity to co-create the shared vision, business model options, and strategy. Teams consisting of board members, staff, and guests were able to develop a shared long-term vision and built multiple business model options to become the leading voice for people living with Parkinson’s disease.

Impact: The key takeaways for the leadership team and core execution team were level-setting on priorities across their portfolio of projects and the roadmaps for testing and validating the different business models.